![]() ![]() “There are tens of millions of people with moderate hearing loss problems, and they don’t even know it. “If Apple wipes out the hearing aid market with a $300 replacement that is more dynamic and effective, and my insurance pays for it, that is huge,” Ask declared. The institute estimates that about 28 million adults could benefit from hearing aids. According to the National Institute on Deafness and Other Communications Disorders, about 15% of American adults aged 18 and over - 35.5 million people - have reported some trouble hearing. ![]() Similarly, the hearing aid market could be substantial for Apple, too. Center for Disease Control, 37.3 million people have diabetes in the United States - 28.5 million adults diagnosed with the disease and 8.5 million undiagnosed. The potential for that kind of application is enormous. One such area to which Apple has committed significant resources is helping people with diabetes manage their blood sugar levels. And, like many consumer electronics companies, they’ll pursue and prioritize large-scale problems where they believe they have a competitive ability to make a difference.” Market Opportunity “Apple plays a long game,” she told TechNewsWorld. It’s not a question of if Apple will bring health features to AirPods, but when, maintained Julie Ask, a vice president and principal analyst at Forrester Research. “I think they may start moving AirPods in a smart hearing aid direction,” he told TechNewsWorld. Vena, president and principal analyst at SmartTech Research in San Jose, Calif. Health has been a primary focus for their wearables,” observed Mark N. Speculation about giving AirPods health chops was fueled over the weekend by Mark Gurman, who predicted in his Power On newsletter for Bloomberg that Apple would be upgrading the product in the next year or two to make it a health tool. Apple may be considering expanding the repertoire of its popular AirPods line beyond entertainment and into the realm of health.
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